On the 12th January 2011 saw the official launch of Maltasupermarket.com - Malta’s first truly online supermarket. This project is backed by one of Malta’s largest supermarket clusters – the Shopwise Development group comprising: GS Superstore in Naxxar, Tower Supermarket in Sliema and Shopwise Discount store in Qormi. The launch was held at the Westin Dragonara Resort in St Julians with the attendance and speech of the Minister of Finance the Hon. Tonio Fenech
This online supermarket is not simply an extension of a physical supermarket’s stock. Instead, Maltasupermarket.com is run and managed completely independently as a separate supermarket entity operating exclusively online. This means that the supermarket has its own management logistics, delivery setup , product offerings and marketing initiatives. The project is backed by a robust IT infrastructure, both online, within the stores and at all levels of preparation and delivery of the online orders.
Maltasupermarket.com is the first and only supermarket, so far, to offer weighted items such as fruit and vegetables, meat, and delicatessen items. By utilising a sophisticated order processing system, customers are charged to the exact cent! No overcharges occur due to missing items or rounded up weighted items. Online prices and stock levels are synchronised live with the store prices to make sure that products displayed online are always up-to-date both in terms of price and stock availability.
The online supermarket has also invested in its own delivery system with temperature controlled vans. Deliveries are done same or next day from Monday to Saturday.
Maltasupermarket.com has embarked on an ambitious and innovative online marketing strategy backed by a professional online marketing company. The supermarket is using the internet, social media, email and viral marketing, as well as search engine marketing, to reach its targeted customer base of online clients.
Over the first few weeks, maltasupermarket.com has already established itself amongst the leading ecommerce sites in Malta. It already has thousands of registered and active clients and a substantial contact database. The company is investing heavily in its online marketing efforts and is succeeding in attracting a strong response from local online groceries shoppers. Each day the site receives thousands of visits and the online customer care replies to hundreds of online enquires each week.
Maltasupermarket.com also has its own page on Facebook through which clients are regularly informed of ongoing online special offers and promotions.
