Dynamic Digital Signage is the use of digital technology to send images and messages to displays in places frequented by the general public. Digital Signage uses a variety of display media including Plasma display panels (PDP), liquid crystal display (LCD), computer monitors and televisions. Digital signage is helping to merge advertising networks and point of sale display merchandising. Improvements in technology have contributed to make digital signage a powerful, eye catching and affordable display medium. Key factors which contribute to this include the widespread availability of high-speed Internet access, new large format displays like plasma screens and large LCD panels, and highly efficient compression formats for squeezing large amounts of content into small file sizes. |